MARKET MOMENTUM HAS A SIGNIFICANT EFFECT ON VALUE

CONSIDERATIONS WHEN PRICING A PROPERTY

Think like a buyer. If you were about to make an offer on this property:
MARKET MOMENTUM
Is the market red hot – slightly above average – a bit of oversupply of sellers – quite a bit of oversupply of
sellers
PROPERTY
Objectively, is the property way above average – clearly above average – kind of average – could be below
average
What would you expect the list price to be?
It is important to do this exercise as it is the exact thought process a buyer will have the day of the offer.