Welcome to
The Competitive Edge

Loan Officer – Gershman mortgage

Scott Alberson

Think of me, not as a lender, but rather a problem solver. I am certified as an instructor in several areas of the HoomZoop Program.

Thank you for coming to my equipping page. As a loan officer, I truly understand the value of the work you do as agents. Often 7 days per week, with no guarantees, you are almost always in client services mode, while you master the skill set of:

  • Pricing property
  • Negotiating sale contracts
  • Serving your sellers throughout each week
  • Competing to win listings
  • Creating new lead generation programs
  • Mastering every issue on for inspections
  • Showing buyers homes and data to answer their questions

I have come to count on your for my livelihood. Your efforts enhance my life. For my part, I have dedicated myself to study the challenges that you face in lead generation, “the moment of truth” when it comes to lead conversion, and the 10 Transactional Cycles involved in managing a buyer or seller client.

I have a few questions for you in our Collaborative Conversation series that I believe will provide some immediate solutions to the challenges you face. And from the HomeZoop programs that I am certified in as a trainer, I hope it helps to advance your business plan.

Thank you in advance for opportunity to meet with you.

If you are a buyer, I welcome the opportunity to address your financial needs. A mortgage is a rate, but much more than that. The time that goes into the application, the potential follow-up questions, are an investment of your valuable time. I am usually equipped to offer the best rate, however in a competitive service market, I am confident that my service and communication cannot be beat. Above all else it is my goal to ease your mind on the mortgage side as your agent assists you through the many challenging cycles of the real estate transaction.

Transaction Management

Having improved workflow in the 10 Cycles of the Real Estate Transaction

For the listing transaction, there are 10 Cycles involved. From the listing interview, to the process of getting the property live, to seller servicing, to contract negotiations, to the pending paperwork, to the inspection cycle, to the repair cycle, to the surprise issues such as appraisal and survey issues, to the wrap up of closing docs and walk through of the property and lastly, the sign retrieval / change in the database / deposit of the check. Our program has prepared me to facilitate improvements in each of these 10 areas.

Building Inspections

Streamlining the process to solve issues faster with less drama

Known as potentially the most challenging of the 10 cycles, this workshop prepares agents to proactively prevent problems and address the surprises that are inevitable.

Seller Servicing

Obtaining and interpreting key market data to assist agents in seller servicing, and contract negotiations.

Selling a house is very stressful.  My training for this cycle will help agents interpret trends that may affect pricing and set the stage for contract negotiations.

Winning Listings – Improving your winning percentage when competing for listings 

Have you ever competed for a listing – thought you were the favored choice – yet you discovered the painful truth that the seller selected a different agent? Let’s prevent that from happening through this workshop.

Team Building – Do you have a desire to build a team so that you are not dependent on personal production 

The highest income earning agents lead a team. Is that for you? If yes, our workshop will provide the building blocks to begin or add to a team. 

These are some of the courses / workshops I am able to facilitate. Is there ONE THING, such that, if you mastered or improved upon that you would have an increase in production, less stress, and double your income?


I often schedule Wednesday Workshops with 5 or so agents on the conference call. In our 30-minute session, I facilitate the event with key questions that become viable ideas that you can implement.

Additionally, I do 45 minute in-person workshops involving 5-10 agents. It’s a interactive, lively and informative.

Next Step? Join My Workshop!

16253 Swingley Ridge Rd Suite 400 Chesterfield MO 63017
NMLS #138063
314 503-3989 (cell) 314 889-0685 (office)
NMLS #254738


For more licensing information, please visit the NMLS Consumer Access page: www.nmlsconsumeraccess.org.